Gifts.

Objective

The objective was to develop “Gifts.,” an intuitive mobile application that allowed users to efficiently manage and track holiday gift ideas, purchases, and budgets. Key features were designed to:

• Provide a centralized platform for storing all gift-related information.
• Enable tracking of overall and individual contact budgets.
• Facilitate easy uploading of gift images and importing of mobile phone contacts.
• Allow sharing of lists with family members and securing them with a passcode.

My Role

• Project Leadership: Guided the project from concept to launch, ensuring the app met all functional requirements and user expectations.
• Feature Specification and Oversight: Oversaw the development of key features such as budget tracking, list sharing, and data security to enhance user convenience and application utility.
• Quality Assurance and Testing: Coordinated with the QA team to rigorously test the app for usability and functionality, ensuring a bug-free user experience.
• Marketing and Public Relations: Led a large PR blitz to promote the launch, collaborating with media outlets and organizing features on platforms such as CBC, London Free Press, and Interrobang.

Result

The launch of “Gifts.” was a resounding success, further amplified by a strategic PR blitz that resulted in features across multiple news programs, including CBC, London Free Press, and Interrobang. This extensive media coverage significantly boosted the app’s visibility and user downloads. “Gifts.” became a user-favorite, praised for its simplicity and effectiveness in managing holiday expenses and celebrations year-round. The positive media attention and user feedback reinforced our reputation as a client-focused innovator in software solutions.